A global SaaS company is seeking a Marketing Operations Manager for EMEA.
The role will be the first ever marketing recruit outside of their US HQ and will report to a US-based CMO.
§ Develop and deliver the EMEA marketing strategy and to meet agreed pipeline targets and deliver on regional growth, account based metrics and engagement goals.
§ Define and successfully execute key prospects, customer and partner events to support key pipeline and customer renewal goals across the region.
§ Drive creative, smart demand generation activities in the region including email, search, sponsorships, direct marketing, social tools, and online events programs to achieve company targets.
§ Lead key initiatives across Marketing that will have a positive impact on growth, efficiency, retention, and the Customer Experience / Journey in the different regions.
§ Collaborate with marketing, sales operations and growth teams to execute localised initiatives that help grow and penetrate new markets.
§ Assist in localising processes, workflows, and sales content communication strategies to improve the efficiency of the marketing team.
§ Develop and regularly report clear, actionable reporting, dashboards and analysis
§ Ownership for all EMEA marketing pipeline
§ Bachelor’s Degree in Business or Marketing or equivalent.
§ Minimum 10-12 years’ experience in global B2B marketing
§ A proven track record of planning, executing and optimising localised B2B demand generation and enterprise marketing programs.
§ A proven track record of growing business for an entire region
§ Strong understanding of the EMEA wide B2B landscape
§ Experience in regional marketing operations and localising processes & strategies for each region
§ You are an experienced marketer who understands the technology sales cycle, sales development programs, communications, and inbound & outbound marketing campaigns
§ It is important that you have an entrepreneurial drive and due to the remote nature of the reporting structure have the ability to work independently.
§ You are experienced with Salesforce.com, marketing automation Google Analytics, and any other tech/ tool that enhances lead engagement and conversion.
You have the ability to multi-task, priorities and manage time effectively and effectively communicate to internal and external stakeholders at all levels.
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